Company Profile

Riversimple is a car company dedicated “to pursuing, systematically, the elimination of the environmental impact of personal transport”. Based in mid Wales, we are pioneering the next generation of electric cars. The Rasa is an electric car powered by hydrogen. The Rasa has a composite structure, a fuel cell of only 12kW, four in-wheel motors and a bank of supercapacitors, no batteries.

Air quality is acknowledged to be a massive and urgent challenge, and we believe the Rasa is best in class. It emits nothing but pure water vapour and is designed to minimise the particulates from tyres and brakes with its low weight, skinny tyres and highly regenerative braking.

Riversimple is probably the only car manufacturer in the world that hopes never to sell a car. We aim to offer customers vehicles as part of a complete and cost-transparent subscription service, with a single monthly fee that covers the car, the maintenance, insurance and all fuel. Why? Because the fastest way to meet today’s environmental imperatives is to pioneer a new business model that makes efficiency profitable without asking the customer to pay a premium for it.